We are Popjustice Hi-Fi. We’re a new label (hello) who’ve teamed up with an old label (Virgin) to make something amazing.
Our speciality is above-average pop tuneage.
We love songs built for single song repeat and we know you do too. We love radio edits, brilliant b-sides and remixes that prioritise sounding like actual songs over inappropriately chasing the latest dubstep subgenre.
We know pop should be loved and obsessed over but brilliantly disposable if the mood is right.
We know the whole point of the next Lady Gaga is that they won’t look or sound anything like Lady Gaga.
We are not cool except sometimes by accident.
We dance to disco and we tolerate the more polite end of rock.
We doubt pop is about equations but if it’s a science give us lab coats and goggles, we’re going in. And we’re going in knowing that the best pop sometimes sells in the region of fuck all while the worst tops charts across the planet, but we also know that sometimes the right things happen to the right music.
We love greatest hits collections and hope we’ll play a part in some, one day.
Sad songs make us cry and happy songs make us dance, but we love sad songs you can dance to and happy songs so great they bring you to tears. We’re all about pop for the best of times and pop for the worst of times, pop that gets it right when it dwells on life going wrong.
Popjustice Hi-Fi pop is a wind machine, a balloon drop, and 21-glittergun salute. We strongly believe that pop sounds better combined with strobes and smoke machines; flashing lights optional but encouraged. We believe poppers o’clock is whatever time you want it to be, and usually right now.
We like pin badges and we’ve had some quite nice Popjustice Hi-Fi ones made. We might send you one if you ask nicely.
We enjoy well-dressed pop and scruffy pop equally, but we don’t like pop that would describe its style as ‘smart casual’.
We love girlband stompfests and boyband ballads. Re the latter, while alternative labels might be in search of the lost chord, we’re in search of the lost key change.
We love pop with a bang: never mind the bollocks, we want starting-pistol pop to prompt dancefloor stampedes.
We treat pop music like the most important thing in the world because there is little evidence to the contrary.
We are Popjustice because pop just is and we’re hi-fi because our pop sounds great.
And there we have it.
